t is no secret that social media has become an essential part of our lives. It is a great way to stay connected, share content with friends and family members all over the globe. We prioritize checking our social media accounts when we are out and about, no matter where.

Social media management is no easy task. With the best tools, you can save time and frustration while managing your social marketing efforts. A solid social media strategy is imperative for every brand to succeed in today's market. The right content and presentation can help you earn trust, build awareness among your audience base, and increase revenue through sales.

Marketers are well aware that social media is an essential aspect of every campaign they run. If you want to build and maintain a solid social media presence, the right tools must be in place. Without these things, there can be challenges with strategizing what content should go out on each network and keeping track.

This article is to help you choose the best social media management tool for your business that will grow in 2021.


Canva is a valuable tool that allows you to create your designs without any web designing experience. The design site gives users freedom and flexibility in creating an engaging social media post, page, or gallery with ease.
A social media management software that can use to design visually appealing content for brand aesthetics. You could create Facebook ads, Twitter posts, and more with the various templates available on this program - it's great if you're looking at using different platforms in your marketing campaigns.

-Design great-looking content
-Thousands of unique graphic elements
-Pre-made templates for ads, social media headers, infographics, and social media posts



Social media is a powerful tool that you can use to market your business. One of the most popular ones is Buffer, which allows pro-marketers to post onset timing to drive traffic and get better blogging success rates.

Buffer keeps you in control and up-to-date with what's happening everywhere. You can integrate your content into some platforms by adding specific times. The free version is limited to one social profile per network - you need to purchase the paid option if you want access to more than one account on each site.


-Easily share images, articles, and videos on your social network accounts.
-Schedule content across different social channels through one dashboard
-This application is designed to make sharing your work as simple as possible.



SocialBee is a social media management tool that helps businesses make the most out of their profiles. It allows users to schedule posts, create content campaigns and optimize for engagement with real-time analytics, so you know what's working best. It is an excellent tool for posting fresh content on social media. With SocialBee, you can easily automate your posts and spend more time doing what matters most to you.
With its easy-to-use interface, you can categorize your content like a pro with this platform. It is a great way to make sure your audience has the best mix of content. You can schedule all posts from one place, and it's easy as pie because you don't have to go through different social media platforms anymore.

-Easily import content from various sources and edit it in different formats
-Post and customize content for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google my Business
-Generate your posting schedule based on best practices for each platform
-SocialBee’s Collaboration Features help you and your team collaborate better and work together efficiently

 4. MeetEdgar

MeetEdgar helps schedule content sharing uniquely. Edgar doesn't add up all the information at once; instead, it groups together different categories and then sets an appropriate publishing time for each type so that you can share your updates without waiting too long or running into one another's deadlines. You can target a specific niche at the set time.
With this type of arrangement, you'll be sure to get the most out of each social media update. Meet Edgar is a social media scheduling app that allows you to schedule and monitor content re-sharing. It also boosts engagement, optimizing the ROI for digital assets while monitoring traffic on your account in real-time.

-URL shortener with in-app click tracking, which means you can follow your clicks.
-Using a browser plugin to connect your Facebook, Twitter, and LinkedIn accounts
-Put all your social channels
-Manage your post and check engagement 

5. Hootsuite

Hootsuite is the biggest social media management tool with over 15 million active users and more than 800 companies that use it in their business. Hootsuite, one of the most popular social media management systems, provides for team collaboration and an approval procedure. It also includes a scheduling tool that helps you plan posts, so it's easy to track what day or time slot your post will go live at any given moment - perfect if you have several different events happening on other days.
A social media management platform that helps you manage and generate content measure the ROI of your ads to see which one is most profitable for marketing. It integrates with Facebook, Twitter, Instagram, and Google+ so you can get in-depth analytics on your social media marketing.

-Limited free plan.
-From a single dashboard, you can plan campaigns across several social media channels.
-This web-based application works with all major social media platforms.
It's a great way to get started with social marketing campaigns and learn the skills you need. In addition, they offer free courses for anyone who wants them.

6.Sked Social

Sked Social is a social media management tool created to target Instagram audiences. The platform helps businesses take advantage of and grow their following on the popular photo-sharing app, which has over 500 million active monthly users.
This tool is a one-stop shop for all your Instagram needs. It has an easy and intuitive user interface. You can upload bulk content to share on the app or schedule posts ahead of time in advance--all without worry about not being able to receive support as it's completely free. The best ways to use Instagram in WordPress are through Sked Social and plugins.

-You can customize images for bulk sharing
-Upload to multiple Instagram accounts through an easy-to-use interface

 7. Later

Later is the #1 tool for managing your Instagram account and the leading social media tool for scheduling and managing Instagram posts. It provides you with a visual content calendar to help plan out your next few weeks or months of relevant photos, videos, quotes from influencers. In addition, it has features that make posting easy, including templates, so all users need to do is fill them in. By integrating other platforms, such as Reddit and Tumblr, you can gather even more data in your customer feedback management system.

8. Missingltr

Missinglettr is the perfect way to automate your social content. It grabs all of that significant measures detailed data from a blog post, categorizes it, and organizes it into an easy-to-use format so you can create nine individual posts in just minutes.
You can focus on writing long-form blog posts while someone else takes care of the creative side and scheduling. It will make your life easier, so there’s one less thing to do. Missinglettr's templates, scheduling features, and custom URL shortener make it easy to create content. Missingltr also provides a weekly report so you can stay on top of your marketing performance.

9. SharedCount

SharedCount is an app that helps you track the number of shares for your website. You can also find out where all those social media users came from and their demographics, making it easy to see how many people were reached by this one post. A tool like SharedCount will give you the ability to track shares for your content on different platforms. You can find out which one was most successful and use that information in future posts.
Social media is an essential part of any campaign. It's one way you can use social proof and drive more traffic to your site for conversion rates, which we all know are essential metrics when it comes down to how successful our campaigns have been.

-Available for free
-SharedCount supports Facebook and Twitter
-Check the number of shares for bulk URLs

10.  Zoho Social

Zoho Social is a social media marketing tool that helps businesses optimize their channels with the proper audience reach. It has multiple features such as monitoring keywords, scheduling, and team collaboration to ensure your posts can be seen.
It is a social media management platform that allows you to schedule posts, monitor mentions, and create custom dashboards‚ÄĒbuilt by ZOHO‚ÄĒa suite of 40+ products trusted among millions of users worldwide.

-Team collaboration
-Easy UI
-Posts Preview
-Targeted Audience reach

 11.  Planable

Plannable is a social media platform that provides you with basic, affordable features. It's ideal for small-budget marketers looking to get started in the field of Social Media Marketing without breaking their budgets. The main advantages of this software are limited only if using the Premium version, which costs extra costs.
It is the command center of social media campaigns, bringing all your people and content in one place. It's a platform that allows agencies, freelancers, or marketing teams worldwide to create their movements with ease using drag-and-drop tools while allowing them feedback from other professionals managing different accounts on this same system.

-Social media scheduling and publishing
-Visual Calendar
-Social media Monitoring 

 12.  Oktopost

Oktopost is a social media management tool that lets you manage, measure, and monitor all of your company's activities on Facebook, Twitter, or LinkedIn. It can also curate better content for business owners through its content curation feature - which makes managing marketing tasks more accessible than ever with this new innovative software.
 It is a social media and campaign management tool for B2B marketers. It enables you to schedule large-scale content across all major networks on one powerful interface so that your efforts can be more effectively distribute.

-Social media Publishing and Scheduling
-Editorial Calendar
-Social media Analytics

13.  Falcon.io

Falcon.io is a great way to communicate with your customers and monitor and publish content across channels. It also has an evaluation tool that will help you track progress in real-time. Falcon CRM as an add-on feature for more customer relationship management power on top of what they already provide - it doesn't get much better than this.

-Instagram Scheduling
-Audience management
-Scheduled posts
-Create paid and organic posts for all your social networks in one collaborative content calendar.

 14.  Sendible

Sendible is a powerful social media management tool that allows agencies to manage their clients' accounts. If you want to control your social media presence, then schedule posts across different platforms. You can even integrate it with blogs and sharing sites to make the communication process a lot easier.
Sendible is a tool for bloggers to help them organize their content and track how many people are talking about it on social media. It also reports brand mentions to know when someone has spoken about your company or product in an online forum, which would be helpful if they responded effectively.

-Sendible organizes material and makes it easier for your team to interact.
-It has a functional mobile app for receiving notifications when you're not on your PC.
-You can easily manage multiple marketing campaigns 

15.  Revive Old Post

Revive Old Post is a social media management software that allows you to set the time between each post-share, days before sharing, and some posts simultaneously. You get all this for free with Revive's free version.
Professional marketers should consider purchasing the premium version because it provides better exposure on platforms such as LinkedIn and Pinterest.

-Share both new and old material automatically to promote anything on your site.
-Custom scheduling for strategically targeting your audience.
-Tumblr, Facebook, Twitter, Pinterest, and more sites are all supported by the Pro version.
-You have the option of customizing each post before publishing it on social media, or you may use a template. 


Social media management is a crucial part of running any successful campaign, but it can be daunting when you're trying to find the right tools. Thankfully there are many options out there that will suit your needs and goals - whether they be increasing brand awareness or growing an engaged following on social platforms.
One of the most important aspects to consider when choosing a social media marketing tool is how well it will meet your needs. We recommend looking at different price points and features offered by other companies as there are many vendors out there with varying services, but they all have something in common- saving time for you!
I know you love all the tools on this list and I know it's a little overwhelming to decide what your favorite one is, but if there are any that we have missed (again, sorry!), please tell us about them in our reply. You may read these other articles that will benefit your business. "SaaS Transformation Happening In Indian Startups", 11 Fastest-Growing SaaS Startups In 2020, and SaaS Monetization - A Paradigm Shift In Thinking.

Sep 28, 2021

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