n 2018, Instagram surpassed one billion monthly active users, making it one of the most popular social media platforms in the world. Companies use Instagram to meet the target audience, create brand awareness, and market products.
For most SaaS (software as a service) businesses, Instagram has never been the most obvious marketing tool. Their client doesn’t use Instagram to find services, it's difficult to come up with new ideas for this site, and SaaS companies can't rely on Instagram to make money from their services.
Whether they are other firms or individuals, customers who buy your products are still quite present on the website and actively using it at the end of the day. So why not make them aware of your business and efforts and encourage them to become active users?
Top tips on how to use Instagram to gain exposure and brand recognition
1. Display creatively what you're doing
Concentrate on your solution rather than the products you're selling. It's critical on Instagram to provide value to your followers. Never forget that visual content is your most valuable asset (and liability) on this social networking platform. If your company is service-oriented, focus on showing the process in-service being delivered, as well as displaying your company's culture, sharing your objective, or simply sharing some pointers.
2. Try Stories from Instagram
Instagram stories are in the form of a slideshow and only last for 24 hours (although they can be added as highlights to your profile, showing up on your profile long after the original story disappears). Instagram is constantly expanding this feature, which competes directly with Snapchat's Stories. Stories can only be sent as a direct message (DM) to Instagram Stories and are only available on the mobile app. The use of social media stories is on the rise, and practically every organization will find an entertaining way to interact.
3. Customize your Instagram business account
Make a short, snappy bio. Your bio can easily tell your followers who you are simply. This entails summarizing the company in a way that reflects how I represent my brand.
4. Include a link to your website in your bio.
Instagram is a little bit of an exception. This implies that you can't use hyperlinks in your posts, but you can have a link to your blog in your profile. This may be a link to your home page, a new piece, or a blog post.
5. To make your images more attractive, use editing tools
You've likely thought about your brand's color scheme by now, which will help you decide on the general "theme" of your Instagram feed, and maybe your Instagram will be filled with subdued pastels, vibrant brights, and desaturated neutrals and you can choose a color palette that complements your brand by using editing tools.
6. Promote activities offline
In the SaaS industry, offline marketing is also effective. People visit offline events to learn more about products and services, listen to specialty experts, and find fresh solutions to their problems. It's no wonder that several SaaS companies hold events to promote their products, demonstrate expertise, and attract new customers. It's important to transform event attendees into your followers if you want to increase online brand visibility. It is important to spread the word about offline events that you are interested in, adding a tag and hashtag.
7. Engage with the present users of the product.
You can utilize Instagram to engage with your present customers by showing them how to improve their productivity. Don't be afraid to make video tutorials on how to use your apps or how to use exciting features or shortcuts. You can use your clients' success stories and share their testimonials to give social facts more value.
8. # hashtags help you reach a wider audience.
Use hashtags to broaden your reach. These can be personal or campaign-wide; the main thing is that they are acceptable. Make sure you set up and use your major business hashtag (# your brand name) sparingly on Instagram. Individuals will have an easier time locating content that is related to you and your primary account if you utilize hashtags like # instagood (used in over one billion posts) or # TBT (Throwback Thursday). The optimal practice is to use three to five hashtags every post, however, Instagram only allows you to use 30.
9. Take them behind the scenes.
You can see the entire lifecycle of a product by following its journey on Instagram. Customers have a natural curiosity about where their goods come from, and you can show them their whole lifecycle using Instagram. For businesses selling environmentally friendly or FairTrade goods, this is particularly important. Every company has an idea of how they want to share their products on Instagram. You can find that before you post content that will engage the audience. If nothing comes to mind post anything like drawings, notes, and blackboards and upload it to Instagram. It's up to you to share everything on your Instagram channel.
The SaaS market must hit $623B by 2023, according to a new report. This implies that if they want to cut through the noise, businesses need to figure out new ways to advertise their services. Instagram has great potential for a company to expand, and here's why.
1. Your future clients may be on Instagram, with over one billion active users.
2. Users are obviously interested in brand products since 90 percent of Instagram accounts follow a company business.
3. Instagram says that over 70% of users discover new goods or services on one platform and 75% taking (such as visiting a website or making a purchase), which helps to increase SaaS sales.
Instagram will provide a much-needed boost to your SaaS marketing efforts.
We hope that these tips can boost the efficiency of your channel and attract new customers. We would also like to hear about any other strategies that have worked for you-let us know which of these tips is most helpful to you. You will be in a good position to compete with other SaaS brands or B2B companies that are not yet using Instagram to their advantage.
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