2022 appears to be a promising year for SaaS start-ups, with new and ever more SaaS firms springing up all around the world. With businesses updating their marketing efforts in order to increase their market share, there will almost certainly be more competition this year. This implies that organizations must have access to the most recent and efficient solutions in order to compete successfully against the pack.
As the world becomes more virtual, companies are becoming increasingly reliant on Software-as-a-Service (SaaS). The SaaS market is re expected to grow as more and more verticals increasingly rely on technology. Having a well-thought-out and well-executed digital marketing plan is critical to the overall success of your business.
Vertical SaaS products give a comprehensive set of functions to firms in a certain industry, allowing them to scale quickly and efficiently. They do not require licenses in order to be more accessible and simpler to introduce.
Adriana has a background in Social Media Marketing, Video Editing, Content Writing and overall Marketing Strategy. At SaaS Journal she is responsible for growth hacking and social media but also heavily involved in content curation, partnership & alliances